I believe as designers we’re hired to solve problems, not create them. I’ve worked on projects for many of the most culturally relevant brands of our time. I’ve solved production pipeline problems, evolved creative understanding and I actively engage in emerging technologies to make our industry more fluid and accessible.
I don’t believe in chasing trends, but I also recognize that trends are important and must be followed. I also realize that trends offer the path of least resistance, which for all industries is an important line item.